讲座主题：Multidimensional Personalized Pricing and Market Competition

主讲嘉宾：吴泽南，北京大学经济学院

讲座时间：2024年6月3日（星期一）14：30

讲座地点：yd77699云顶国际沙河校区学院11号楼308

嘉宾简介：吴泽南，北京大学经济学院长聘副教授。2008年获得清华大学经济学学士，2015年获得宾夕法尼亚大学经济学博士。2015年9月加入北京大学经济学院，研究领域为应用微观理论，主要集中在竞赛理论、保险市场、产业组织理论与行为经济学。近年在Theoretical Economics，Journal of Economic Theory，RAND Journal of Economics，American Economic Journal: Microeconomics，Journal of Public Economics，Games and Economic Behavior，Journal of Environmental Economics and Management，《经济研究》等期刊上发表论文十余篇。主持国家自然科学基金优秀青年科学基金项目、面上项目、青年项目，获中国信息经济学乌家培资助计划资助，担任中国信息经济学会理事、中国运筹学会博弈论分会青年理事。

内容摘要：We analyze an oligopoly market in which consumers differ in both their brand-dependent preferences (loyalty) and brand-independent preference (choosiness). Firms produce horizontally differentiated products. Firms may offer personalized price to consumers based on their loyalty and/or choosiness, depending on the regulator’s policy. We show that either fully personalized pricing---more specifically, price discrimination based on all of consumers’ information---or unidimensional price discrimination---i.e., personalized pricing based on consumers’ loyalty---may generate the maximum consumer welfare. In contrast, personalized pricing based on consumers’ choosiness always generates the most profits to firms in the equilibrium.